search engine optimization

Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." It is used to focus a website on different search engines. This helps the website get more visitors, increase the traffic and business of the website. SEO is not really that simple, but the bottom line is that if the page is optimized both “on” page and “off” page, we generally get higher natural search engine rankings, leading to more traffic to the website.

Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization.

The majority of web traffic is driven by the major commercial search engines – Google.co.uk, Yahoo!, Bing.com, Google.com and Ask.com. If the site cannot be found by search engines or the content cannot be put into their databases, one might miss the incredible opportunity available to websites provided via search – "people who want what you have" visiting the site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.

On Page Optimization

  • Page Title Analysis: The title tag should be 60-90 characters long. The title tags on the inner pages of the website are well optimized and most of the web pages contain a unique Title tag.

    Why is it important? The page title will be displayed in the search engine listings as a visible link to the website. Search engines place a great importance on the title tag in their ranking algorithm.

  • Body Text Analysis: Most of the web pages are containing sufficient amount of indexable text. The amount of indexable text about 250-450 words per web page.

    Why is it important? The body text tells website visitors and the search engines what web pages are about. It is important to place relevant content on web pages that will be easy to read for website visitors.

  • META Tag Analysis: META keywords and META descriptions are included on most of the web pages and they contain the target keywords. The META keywords and descriptions should be consistent with the most frequently occurring keywords on the web pages and should be well optimized.

  • Heading Tag Analysis: The headings contain the target keywords related to the web page. The headings optimized using the target keywords.

    Why is it important? H1/H2/H3 heading tags are used to structure HTML documents (also based on W3C standards as well) and they are also used to add emphasis to keywords on the web page. There are six levels of headings defined H1 the most important and H6 the least important.

  • Site Map Analysis: The site map contains internal links to the most important web pages. The site map’s internal links are optimized for the target keywords pointing to the internal pages.

    Why it is important? The Site Map is helpful in creating search engine friendly links for search engine spiders to crawl the inner pages of the website.

  • Image ALT Tag Analysis: This site contains a number of images. Most of these images contain alternative text called ALT tags with a short description of the image using the target keywords.

    Why it is important? Image ALT tags are displayed when a website visitor moves their mouse over an image or when loading of images are turned off in the web browser.

  • Internal Linking Structure: This website uses internal linking effectively without excessive use of image, flash or JavaScript based links. Most of the appropriate target keywords are embedded in the internal link anchor texts. Each page links back to the home page, and to the most important pages on the site.

Off Page Optimization (Link Popularity)

  • Article Bio Links: Creating an article and then syndicating it among hundreds of article submission sites.

    Examples: Ezine.com, articledashboard.com, etc.

  • Authority Links: Google search, Google and Yahoo directory http://directory.google.com/, Arelis. Sites that rank for top level keywords and alexa rank and age of domain name.

    Examples: motortrend.com, lunarpages.com

  • Press Release Links: There are so many websites offering press release submission services and so many sites that allow press releases which are normally newspaper sites.

    Examples: PR.com and PRWeb.com are some great press release sites

  • RSS/Blog syndicated links: Starting a blog and placing some quality content which would allow readers to focus more on site and most importantly this offers RSS, Atom or xml. By means of this, readers can syndicate website feeds.

    Tools: http://www.sphere.com/, feedburner.com and technorati

  • Social Media Links: Marketing website and generating publicity through social media, on line communities and community websites. Methods of SMO (Social Media Marketing) include adding RSS feeds, Social News buttons, blogging, and incorporating third-party community functionalities like images and videos.

    Examples: Facebook, Twitter, MySpace, tickme.com, digg, stumbleupon

  • Directory Links: There are lots of powerful directories, where we can get strongest directory links. To get good quality back links, we have to submit our website information to other directory websites.

  • Reciprocal Links: To get a reciprocal back links, need to send a link request mail to concern webmaster person. After posted our links in their website then we will give a link to that website.

    Examples: Link A to Link B and Link B to Link A

  • Site-wide Links: Get links from forums and blogs website. Because it has millions of active user and can share our links to them.